Mobile Games
Among Vincent's highly successful F2P mobile games are the Minecraft Mobile/ PC versions with 30,000,000 MAU and 100,000,000 registered players across all platforms of Minecraft in the China region alone. The market’s consistent engagement to the IP game was achieved with marketing events and game update strategies as Vincent led the team as the franchise senior director of the world's largest mobile IP.
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Vincent has directed and led 5 studios and 15 mobile game teams in publishing and game development for social casual games on iOS and Android including Subway Surfers and Temple Run which reached up to $1,000,000 US dollars a day at the highest for a single game title. He has produced a match 3 game "Fruits and Friends.” The highest next-day retention for the game was 67% with 4.5-star ratings. Vincent has consistently produced 2 games that reached top #1 spot in the free game category in China and 3 casual game titles recommended by Apple App Store worldwide.
Working directly with Microsoft (Minecraft HQ) in the US, Mojang (Minecraft Product HQ) and NetEase, involving in monetization planning, yearly product planning and execution.
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Working with Europe’s biggest developers and IP owners such as Subway Surfers and LEGO to create bi-weekly localization plans and a new product for LEGO.
As a Producer, creating the product with Dreamworks Animation USA for a new runner game product, and receiving greenlight in production.
Working on various IPs like One Piece and Avengers mobile products, designing exclusively for the China market.
